Shops we love: H&M

Well known as a high-street fashion favourite, H&M has created a brilliant new homeware range inspired by the catwalk collections, to suit every style and taste. Available online from 16 September, the range offers bed-linen, ready-made curtains, cushion covers and small accessories to add the finishing touches to your newly decorated room.

Whether you are looking to make a statement with bright floral prints and bold graphic designs, or you prefer this season’s must-have vintage-inspired designs with soft rose-print cushions and nude shades, with prices starting from only £2.99, the H&M range has it covered. With three main collections launching over the coming months and new lines added every two weeks, it is now simple and easy to update your home instantly.

The collection will also be available in one of H&M’s London stores, at 174-176 Oxford Street, from early November. Offering a new in-store shopping experience, the home department will feature a new ‘shopping by magnets system’, with all products pictured on a magnet and just one of each item on display. As you shop, you select each product by magnet, placing your chosen items on a metallic card. You take the card to the home cash point, where you collect and pay for your products – making it a simple and easy way to shop.

In the gallery:

1 Eau de Cologne shower curtain, acrylic, £14.99
2 Gold fabric baskets, £7.99 each
3 Turquoise cushion cover, 40x40cm, £6.99
4 Pink velour cushion cover, (dia.)40cm, £14.99
5 Sel de Mer cushion cover, 40x40cm, £7.99
6 Butterfly cushion cover, 40x40cm, £7.99
7 Black-and-white duvet set, double-size cover and pillowcases, £29.99
8 Graphic print duvet set, double-size cover and pillowcases, £29.99

To see the full collection and to shop online, visit hm.com.

Featured in the September 2010 issue of Real Homes
All prices correct at time of publishing